Accelerate your professional growth
Roadmap, a full stack job search engine and career accelerator, has launched new products to help job seekers
with the job search and career development.
Roadmap offers free and paid products to job seekers.
The market is flushed with products aimed at assisting job seekers in their job search.
How do you bring unique value to job seekers and generate income?
ROLE
UX researcher & designer
YEAR
2023
DELIVERABLES
Stakeholder interviews
User interviews
Competitive analysis
Journeys/Flows
Sketches/Mockups
Prototypes
Final presentation
CURRENT ROADMAP PRODUCTS
FREE
-
Career Toolkits
-
The Resume Game
-
AI Storytelling Generator
PAID
-
Roadmap Pro
-
Performance Accelerator
-
Job Search Mastery
-
Executive Coaching
Changing views on job and careers
The COVID-19 pandemic caused many to re-evaluate their life, work and priorities.
People no longer want to stay in jobs that are not meaningful to them.
MARKET TRENDS
01
Professional workers are looking
for non-linear careers with
meaningful transitions
02
Career trajectories
not about getting to the
top but a continuum*
"4 million people in the U.S. left their jobs in Oct. 2022 and 30% of mid-career professionals left their jobs in 2022."**
Numerous options in the market
A competitive analysis reveals that job seekers have numerous products and services in the market to choose from. There are comprehensive solutions to highly personalized offerings. Here is an overview of some notable competitors of Roadmap and the distinctive features they offer.
ROADMAP COMPETITORS
PARACHUTE
COACHING
Holistic approach to
job searching
PATHRISE
Personalized 1:1
mentor/mentee program
Professional networking
platform with lots
of features
ACTIVITIES AND OUTPUTS: MARKET RESEARCH, COMPETITIVE ANALYSIS
What are job seekers doing in their job search?
To assess the value proposition of Roadmap's products, I conducted user research to uncover:
-
The prevailing methods job seekers are currently using in their job search.
-
The effectiveness and limitations of these methods.
-
The reasons why job seekers are willing pay for LinkedIn Premium, a market leader
in this industry
-
Hard to stand out in a sea of applicants
-
Jobs are not a good match to skillset
-
No feedback for improvement
-
Getting the initial interview difficult
JOB SEARCH ROADBLOCKS
EFFECTIVE STRATEGIES
-
Networking
-
Recruiters
-
Job search strategies on Youtube
CONS:
-
$40/mo too expensive
-
Being matched for unqualified jobs
-
So many applicants for each job posting
-
Jobs posted out of date/unreal
LINKEDIN PREMIUM
PROS:
-
Job recommendation feature
-
How you compare to other applicants features
-
How many applied to a job
ACTIVITIES AND OUTPUTS: USER INTERVIEWS, AFFINITY MAPPING
Conceptualizing Job Seekers' Needs
I discovered that job seekers often feel self doubt during the job seeking process. The lack of feedback in the job search process can lead applicants to doubt their qualifications for their desired positions. How can Roadmap help boost job seekers' confidence by providing the tools they need to empower them in the job search?
The job search journey involves different stages and job seekers need both strategic and emotional support. They may need support in the form of tactical or strategic tools and products. Roadmap offers a range of these resources.
Office
Hours
Live
Traings
Live
Workshops
Access To Recorded
Workshops
Networking
Events
Access to
Templates
& Trackers